Aaaaand we’re into single digit weeks. 9 weeks to go today. OMG. Anyway, moving on…

I thought you might like to learn a bit more about Marketsoft, the other half of Wattletree. Wattletree is jointly owned by Mayflower and Marketsoft. Just who is Marketsoft? Read on my friend…

PS: nearly 300 people have signed up for the FSC DDO complaints webinar tomorrow. What on earth??? Who knew complaints management was that exciting!? Anyway, if you have questions about how to make complaints reporting work in your business, come along and/or drop me a line.

Marketsoft – 30 years experience in consumer data

Yep, Marketsoft has been around for a while. And they specialise in consumer data, with all the privacy and IT security requirements that go around that.

In fact Marketsoft already have considerable experience working with large financial services companies, having worked with Amex, Citibank and AMP to name just a few. Plus major retail, FMCG, government, and not-for-profit organisations.

Why do I care that Marketsoft have FMCG clients?

We’re not in Kansas anymore Toto! In FMCG land, turnaround times are tight. We’re talking days, not weeks or months. How are you supposed to manage your fashion or beauty brand if you don’t get the insights you need in time to do something about it? As a result, Wattletree standard turnaround times are a fortnight. Nice.

Plus, in retail land, it’s completely normal not to know much about your customers. So Marketsoft bridges the gap between data and marketing, and helps businesses understand who their customers are and what makes them tick. Sound a bit like Wattletree???

Who’s in charge?

Daniel Cummins. And unlike me, he’s very calm and considered. Just the sort of person you want managing the team that’s handling your precious client data. Here’s his Linkedin profile. Why not connect and say hello?

Want to know more?

Here’s their website: https://www.marketsoft.com.au/ And if you’d like to meet with Dan and understand more about what Marketsoft do and how they do it, just let me know. 

Let’s talk

If there’s a burning DDO question that no-one seems to have a good answer to, or you just need to understand how Wattletree works in more detail, please get in touch. I invite you to shoot through your Q’s using the below form or alternatively you can call me on 0417 970 818. There’s no such thing as a silly question*

*OK, we all know that’s rubbish but you know what I mean!

Cheers, Sarah

I’ve had lots of people ask me if Wattletree is going to include complaints (the collection and dissemination thereof) and my answer is ‘Not on your nelly!!’. There’s a number of reasons for this*, but one of the main ones is’ ‘not everything needs a big IT solution’.

To IT or not to IT…

What’s the analogy – when you’re a hammer everything looks like a nail? And similarly, when there’s budget allocated to a project (and let’s face it, project generally equals IT), then it makes sense that spending IT dollars is the obvious solution. Obvious however, doesn’t always mean best!

Let’s take Wattletree for instance. You could build it yourself but since it’s not a core competency it’s likely to be expensive, not ready in time and probably won’t do what you need from Day 1. Or you could buy the service from us. Obviously I think that’s a clear winner! But since DDO isn’t going away, maybe that’s worth considering? Either way, you’d be getting lots of long term value for your business. Sweet.

Nil complaint reports on the other hand, add exactly no value to your business. Quite the opposite! Without too much work, they will clog up your ops or IT teams and create headaches left, right and centre.

So here’s what I’m thinking, instead of IT, think marketing. Think a form on your website, linked to a Google Sheet**. Very, very low fi. If someone has nothing to report, then there are no privacy concerns, just minimal data collation. Take the easy route! Plus, there’s some chance that Treasury and Ms Hume will eventually see sense and get rid of this ridiculous requirement. At which point, you most definitely do not want to have spent a motza building (or buying) something bespoke.

Because realistically, what you need at the end of each quarter/half year etc, is a list of distributors with a number next to each. Which is going to be zero in nearly every case. And if it’s not zero, then you’ll probably already know about the complaint, or the distributor can let you know via good old fashioned email.

So that’s today’s big idea, think small! Think cheap, think ‘is this really adding value to the universe? or at least my team or my company?’ And if the answer is no, then really think about how and where you are applying resources…

*Mate, so many reasons!

  1. God love financial advisers but they are not generally great at paperwork and I don’t want to spend days chasing them (or building some fancy machine to do the chasing for me)
  2. Have you ever tried to build something that integrates with Xplan. I have…
  3. Nil reports are a stupid idea (sorry ASIC, Treasury and anyone else who either came up with the idea or has to enforce it) and hopefully will be gotten rid of at some point (so no point spending $$$ building a beautiful system)
  4. Nearly all reports will be nil. Like 99.9% of them. At least.

**Yes, I know Google Sheets aren’t as secure as some other mechanisms. But you’re just receiving a bunch of zeros. For which you don’t need massive security. Again, think ‘minimal viable product’ not ‘it’s data therefore I need max security’. My opinion only of course!

Let’s talk

If there’s a burning DDO question that no-one seems to have a good answer to, or you just need to understand how Wattletree works in more detail, please get in touch. I invite you to shoot through your Q’s using the below form or alternatively you can call me on 0417 970 818. There’s no such thing as a silly question*

*OK, we all know that’s rubbish but you know what I mean!

Cheers, Sarah

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