frequently asked questions (faqs)

We understand that navigating the world of insights and analytics in the financial services industry can be complex

we are an insights and analytics firm dedicated to empowering the financial services industry. Our comprehensive platform enables us to extract data from multiple sources, including platforms, dealer groups, unit registries, and other relevant channels. Through our advanced data collection and analysis capabilities, we collate and append this data with accurate demographic information. Our primary objective is to provide our clients with invaluable quarterly reports that showcase the Total Market Distribution (TMD) characteristics of their products.

Geodemographics involves the analysis of people by where they live, is has been a true and tested approach that has been around for the best part of 40 years. And the approach is still relevant today, the power of geodemographics rests on two key principles. The first, is people living in the same neighbourhood are more likely to be similar to one another than two people chosen at random. The second principle is that areas can be segmented on the profiles of their residents. This allows geodemographic segmentation to infer the characteristics and behaviour patterns of the residents in each area.

Under the WattleTree model, we know that each provider will capture customer data and their purchasing behaviour, but cannot know what the customer has done elsewhere. With timely and specific data about consumers, geodemographics provides a complete or holistic view of each customer and helps predict their total market expenditure. WattleTree's aim is to aggerate the purchasing behaviour across multiple brands and combined this information with geodemographics to provide a more informed customer assessment.

WattleTree recognises privacy protection as a fundamental part of its business when it comes to how we hold, collect, and use information. We are committed to maintaining the highest standards of data integrity and security. The personal information collected and held by WattleTree is bound and covered by the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) (the Act). To protect the privacy of data and personal information we hold, we maintain a variety of safeguards that we update and test on an ongoing basis.

Wattletree utilises a range of data sets and data points to identify vulnerable customers. We use geodemographic data as a baseline to identify groups within our community that may fall into a vulnerable category. And then leverage personal information, as well as other consumer attributes like age, occupation, employment status, etc in conjunction with product holdings, to determine the likely vulnerable customers.

We believe so. Each issuer and distributor has their own privacy policy, which includes ‘uses’ of customer data. These often cover research, product development and “to comply with our legal obligations” or similar wording. We believe that this allows Wattletree to be provided with client information in order to deliver the service. Of course, each company needs to make their own assessment on this front, we’re not lawyers!

Wattletree utilises a geodemographic data universe, supplied and built by Marketsoft. The data pool contains both government and private data sources collected and built over many years. The data is maintained and regularly updated for use by Wattletree and other Marketsoft services.

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